Golf fashion has had an interesting history. Once a game that was played in a person's fanciest clothes, it slowly morphed into a gathering of people in business casual attire that included horrid shirt patterns and stripes that lacked fit and was paired with pleated pants that were equally baggy. Thankfully things improved. New materials were used allowing for better fit, while still comfortable and allowing you to move without restriction. Golf shirt colors and designs also slowly started to become more vibrant and expressive and suddenly what the pros were wearing was as much of a story as what they were swinging.
This evolution has continued and have allowed new apparel startups to enter the golf scene with their own flavor, such as the new upstart Waggle Golf.
Waggle Golf, with roots in Minnesota, brings bold patterns and colors to the golf course in ways that few other brands offer. From parrots to sharks to turtles, Waggle Golf offers a variety of options to fill your closet if you are bold enough to handle the shirts and the attention that will come with them.
Even though Waggle Golf is still in the early stages of being a golf apparel retailer, they are laying a strong foundation. Last month they were featured in a Golf.com article showcasing 12 trendy golf brands, and if you look through the other brands listed in the article they are heavy hitters in the golf fashion world.
Another great thing about Waggle Golf's shirts is that compared to many similar boutique golf apparel companies, Waggle Golf shirts are a great value at $56. Often a similar small retailer will sell golf polos for $70+. You can buy two Waggle Golf shirts for less than one from some of the other companies in that Golf.com article.
To learn more about Waggle Golf we went straight to the source, founder Travis Baker.
Golf DSM: Where did the idea to start a golf apparel company based on fun and unique designs come from?
Waggle Golf: The idea came from a trend I noticed in the fashion industry outside of golf. More and more guys were wearing button down shirts with unique patterns and they always tended to be a conversation starter. The golf industry, in my opinion was lacking this type of creativity in its apparel and I new I could bring it to life.
Golf DSM: People in the Midwest tend to be pretty conservative with their clothes, what kind of responses do you get on (and off) the course when wearing a Waggle Golf polo?
Waggle Golf: The shirts definitely draw attention! I've had my fair share of compliments and just general curiosity about the shirt and where I got it etc. Of course that is a great opportunity for me because the shirts tend to advertise themselves and create a lot of conversation. I find that they are even more popular when you wear them out on the town. I like to believe that our shirts are for everyone but I know better than that. For some people our shirts are just too extreme and that's ok.
Golf DSM: How did you come up with the designs you have? I saw some pictures on Instagram showing the cocktails sharing the same name as each of your shirts, is that where the inspiration comes from?
Waggle Golf: Each design kind of gets its own inspiration. The first ever was the Parrot Bay which was actually inspired by past Jimmy Buffet concerts I have attended, hence the Parrots. Each shirt is designed with a cocktail in mind. Every shirt we sell is named specifically after a cocktail recipe. For example we have shirts called "Old Fashioned" "Flaming Sunrise (Tequila Sunrise)" and the Tipsy Turtle. Each one of these are cocktail recipes you can google and make. It was my way of adding a hidden element of fun to the brand.
Golf DSM: Do you have any plans to release products beyond golf polos in the future? If so what kind of products might we expect?
Waggle Golf: We do have plans to try to expand our offering. Hopefully we will be offering hats by spring. We may even come out with a Women's line.
Golf DSM: From being in a Golf.com article to getting John Buccigross in on supporting the brand, it has been a big first year. What can we expect from the Waggle Golf brand in 2019?
Waggle Golf: Being featured in the GOLF.com article was really something I never expected so early. There are new brands that emerge everyday and being named one of 12 trendy brands you need to know by GOLF.com speaks to our unique designs and quality. In 2019 we really want to continue to create brand awareness. John Buccigross has been great to work with and he really loves the brand. We would love to work with more people like John. We are also expanding our business slowly into Golf Pro-Shop sales and have seen some really good success at the course that currently carry our product.
Golf DSM: I am a big fan of Minnesota golf and I know plenty of people who venture north each year to play a round or two. For anyone making that trip, give us one must play course and one under the radar course that people should check out.
Waggle Golf: There are so many great options! For a weekend trip there is no better golf than what I call the trifecta! In Biwabik, MN the two Giants Ridge Courses (The Legend and The Quarry) and about half hour from there is The Wilderness. These 3 courses will not disappoint and is worth the trip every time. If your looking for affordable options in the twin cities area I am a big fan of Victory Links in Blaine, MN and also Loggers Trail in Stillwater.